Pampers Diapers provides parents with a peace of mind over the long night.
This campaign won Bronze in the Print category of Crowbar Awards 2017.

The idea of Pampers as Nightmare Absorbers was created to help sleep deprived parents by absorbing not only the baby’s pee, but the parents’ fear as well-­

the fear that they’ll have to wake up to a screaming baby multiple times a night.

It’s a nightmare to wake up to a screaming baby, but with Pampers’ Nightmare Absorbers,

the visually metaphorical fear inducing Pee Monsters are sucked

into the diapers before they can cause any mischief.

Pampers’ Nightmare Absorbers helps bring parents peace of mind over the long night.